The Tourism Association promotes the development of tourism in Izola. The Tourism Association was co-founded by the Municipality of Izola, the key actors of the tourism industry in Izola, and other individuals, indirectly linked to the tourism sector. Its aim is to connect all the interested parties, represent their common interests in the field and be recognized as the main local tourism organization with a defining role in the development of quality tourism services in Izola.
The further development of the Visit Izola brand, which is based on quality tourism services, has a positive influence on the quality of life in the town and attracts visitors at the same time. The brand promotes the visibility of the destination globally. The brand is being developed in close cooperation with the key local stakeholders and is based on the principle of sustainable, informational and marketing activities.
Izola will become internationally recognized as a small, authentic, former fishing town by the sea, where the visitors can experience the true Mediterranean spirit. The destination will offer year-round sports and culinary activities, as well as activities related to the town’s cultural heritage. At the same time, the destination will ensure a high quality of living and the possibility of hosting small events for locals and visitors alike. The positivity that will permeate every corner of this town will stem from the connection and collaborations between the local actors.
The main activities of the Tourism Association Izola:
The further development of the Visit Izola brand – promoting Izola as a tourist destination both on local and global markets.
Promoting and connecting the various actors of the tourism field in the Municipality of Izola, in Slovenian Istria and in the wider Mediterranean macro-region.
Developing and promoting new tourism services in the municipality of Izola, in Slovenian Istria and in the wider Mediterranean macro-region.
Coordinating (organizing) the tourism services in the Municipality of Izola.