Our mission

Our mission is to further develop the Visit Izola brand, which is based on quality tourist services, has a positive influence on the quality of life in the place and is attractive to visitors. The brand promotes the visibility of the destination globally. The brand is being developed in close cooperation with the key local stakeholders and is based on the principle of sustainable, informational and marketing activities. The vision of the Izola Tourism Board is for Izola to be recognized in the international space as a small authentic, former fishing town by the sea, where visitors can experience the true Mediterranean spirit. The destination offers active, culinary, and cultural heritage experiences that will continue throughout the seasons. At the same time, the destination will en...

Izola - digitalni otok

Culinary treasures of Istria and of the sea (MARISTRA)

The purpose of this project is to set up a high-quality, highly competitive product, based on the culinary treasures of Istria, which represents infrastructure enabling the stakeholders to network, develop an innovative and comprehensive offer of local products, benefit from joint promotional and marketing activities for the culinary and tourist services available in Istria, and promote the quality of the offer. The LAS Istra region will, therefore, become an important, high-quality culinary destination, in the framework of which the role of the main promoters will be played by providers of high-quality culinary products which, in turn, will increase the number of visitors to our destination, who will also spend more money. As a consequence, this will promote a general increase in the qual...

A pleasant experience in Izola

We care about the town we live in, and we would like our guests to enjoy the beautiful, clean, and well-kept environment as well. Take a look at the #visitandrespectizola leaflet, where you will find some tips on how to make sure you enjoy your time in Izola as much as you can, and to what you should pay attention. We have also prepared a list of the most important contacts, so you don't have to waste any time searching for additional information and can enjoy your visit as much as possible.

Tourism Development Strategy

The Municipality of Izola, in cooperation with the Izola Tourist Board and other key actors in the tourism sector, has formulated a Tourism Development Strategy for the period from 2021 to 2025, which will be the basis for planning tourism development in the coming years.

Sustainability Report

The destination of Izola officially committed to the implementation of sustainable policies on all levels in July 2020, with the solemn signing of the Green Policy. However, sustainable development has already been an important guideline in all activities so far. 

Visitors of Izola

In order to further develop the destination, Tourist Board Izola has implemented several strategic projects in support of the planned development. We have defined the target personas among our guests and prepared strategic guidelines for the development of the destination, which are already taken into account in the implementation of activities. Since we defined the personas on the basis of our knowledge, observation, monitoring of tourist trends and desired results, we wanted to verify the persons in practice in collaboration with Arhea Solutio d.o.o.